The main aim is to be open and truthful about period and not hide it behind illustrations and enclosed packaging. Therefore I show the product in full and the whole packaging reflects this. The attitude "it's natural so just get on with it" is screaming out from the packaging. I try to make the whole issue fun, modern, positive and mainly different so women have confidence and see the period from a different perspective. Therefore I used a female figure in funky positions and typography to go with it rather than flowers and abstract shapes. The project was chosen by my tutors to enter the D&AD competition.

Format

various formats, depending on a product