Using a mixture of traditional and up to the minute techniques, we created a limited edition brochure to promote the Kudos incentive scheme, this is a very prestigious and highly competitive scheme that offers excellent rewards to the successful people, we therefore wanted to reflect this exclusivity in the brochure. Paper choice and finishing were paramount to the design, papers sourced were from GF Smith an excellent suppler of quality papers and finishing was handled expertly by Summerhall Press. Using techniques such as hand stitching and embossing and the use of black foil working with the black material provided a simple but sophisticated feel. Design of the interior was restrained and structured to allow the information to be accessed clearly and imagery was complementary to the overall colour palette. In addition to the brief, we created a matching envelope and 'wish you were here' postcards to enhance the brochure further. Reaction to this brochure has been tremendous, thank you.

Tags

Kudos, draw, drawdesign, bancassurance, 2008

QuarkXPress features

• Transparency
• PDF and PDF/X capability
• Photoshop Integration

Format

150 x 210mm, 350gsm cover, 190gsm pages

Credits

Designer - Louise Bruce, draw, Edinburgh Print - Summerhall Press Ltd, Edinburgh Paper - GF Smith