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Peter Saville discusses pop culture and design
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Peter Saville discusses pop culture and design
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Peter Saville has been a pivotal figure in graphic design and style culture, ever since his first work for Factory Records in the late 1970s. His design input is still sought-after by high profile companies and celebrity brands such as Selfridges, EMI, Pringle, Givenchy, Stella McCartney and Kate Moss.
As a co-founder of the Factory Records label, he was given an unusual, if not unprecedented level of freedom to design whatever he wanted, just as the bands were with their music: free from the constraints of budgets and deadlines which were routinely imposed on designers elsewhere.
One of the results of this freedom was Saville’s ability to bring high culture into the main stream. By taking good design into the public domain via record covers, Peter Saville was able to reach a growing audience and explore abstract visual relationships. Starting his designs with just a 12” square, front and back allowed Saville to work on many of the iconic designs that are now inherent in our pop culture and that are used as design inspiration to this day.
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