“Considering the volume of material we design and produce, we can’t live without QuarkXPress.”

J&R Music and Computer World, a “must-shop” retail store in Manhattan, sells an incredible array of music, computer goods, digital cameras, cell phones, TVs, stereos, MP3 players, DVDs, kitchen appliances and much more. Since opening in 1971, J&R has become the go-to marketplace for New Yorkers, as well as catalog and web-based customers around the world.

To maintain visibility among current customers, and attract and inform new customers, J&R produces a vast array of marketing and promotional material, including everything from catalogs and flyers to large-scale signs. The retailer also produces advertisements that are regularly featured in the New York Times, Village Voice and the New York Post.

In order to design all of their communications collateral quickly and with precision, J&R relies on QuarkXPress. “QuarkXPress is our sole page layout program,” said Shirley Chin, J&R traffic manager. “It is the standard in design software and we’ve used it since day one. We have ads and marketing material that go out everyday and QuarkXPress makes it possible for us to meet our deadlines with a high-level of quality design.”

J&R continues to choose QuarkXPress as its page-layout tool because it’s widely used among the designers, printers and advertising departments that the company works with to place and distribute their marketing collateral. Also, as Chin points out, QuarkXPress is fast and easy to use and works well with complimentary design tools like Photoshop® and Illustrator®.

Chin continued, “Considering the volume and type of material we design and produce, we can’t live without QuarkXPress!”