“Quark is among those manufacturers that have made significant contributions toward revolutionising the work of designers as well as technicians.”

Graphische Wien, Austria’s most famous college for printing and media technology, graphic and communication design, and photography is upgrading over 600 workstations to the latest version of QuarkXPress, in order to offer students the best possible training environment.

More than 1,000 students currently study at Die Graphische, which has been a leading institution in printing and creative education for over a hundred years. The college’s objective has been to discover and encourage talent in the fields of print technology, photography, art, design, and business. The close link between business and the creative liberties of a technical and artistic education has produced numerous prominent figures in the printing trade, designers and freelance artists.

Die Graphische and QuarkXPress — a long standing relationship

Die Graphische introduced QuarkXPress into its curriculum in 1992 with version 3. The graphic design department teaches students to use QuarkXPress for page layout, graphic and editorial design, CD cover, and advertising design.

Industry standard

“One of the tasks of higher education at Graphische is to offer a broad range of software training to our students,” observes Karl Bernhard Kasché, a professor at Graphische who is also responsible for software acquisition. “Quark is among those manufacturers that have made significant contributions toward revolutionising the work of designers as well as technicians involved in the preliminary stages of printing. Quite simply, QuarkXPress is the industry standard. In order to guarantee a high level of education for our students, and to ensure that they have an opportunity to learn the latest technology, we have decided to upgrade to QuarkXPress 7.”

Intuitive tools

Learning to use QuarkXPress is now mandatory on the curriculum at Graphische. “Both technicians involved in the preliminary stages of the printing process and graphic designers are required to master QuarkXPress”, explains Karl Bernhard Kasché. “They will manage to do this more easily, the more intuitively they can use the tools which make their everyday working life easier. Problem-free transparencies, drop-shadows, PDF exports, integrating PSD images with layers, and the possibility of using Unicode and OpenType fonts, are among the functionalities which are particularly useful in the every day life of the user. Besides I’m personally looking forward to getting to know Quark Interactive Designer for Flash design.”

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