Exclusive Details

Otmar Hoefer is the Director of Font Marketing at Linotype Library and based in Germany.

After a visiting a printer as a young boy with his parents, he was inspired to work with print and typefaces. Being the son of famed calligrapher and type designer Karlgeorg Hoefer also helped with his career choice!

Otmar’s role today is to give inspiration and ideas for new typefaces and to help designers with the transition from traditional working methods to present day desktop publishing and digital software – and of course, to ensure that typography trends are always paramount to good design.

In this exclusive video, Otmar explains his influences when he was growing up. He also gives an insight into what his every day role at Linotype now involves – from interviewing designers to reviewing design trends from signage to every day publications.