Case Studies

01

The Avignon-based agency Parce que le ciel est bleu designs print, web and video materials

"After 20 problem-free years, QuarkXPress and Quark Interactive Designer remain my favourite choice of tools for creation and production"

Founded in 1998 by Jacques Dubuc and Laurence Gromb, the design agency Parce que le ciel est bleu, creates layouts for local and international clients for use both in print and online.

“Using QuarkXPress® is nothing new for us; since after we discovered the Mac® back in 1984, 3.0 quickly became one of our favourite tools,” said co-founder Jacques Dubuc.

Of course, he upgraded these packages regularly, migrating to QuarkXPress 7 to use version 7.3 today. “Obviously, we tried out other competitive applications, but we go back a long way with Quark and all our old designs are in QuarkXPress.  It was logical to continue to use this design package. Of all the applications on the market, it’s the only one to offer such creativity and productivity on a day-to-day basis. It was this, above all, that swayed our decision to continue using QuarkXPress, and the launch of Quark Interactive Designer™ has only confirmed our choice.”

Key features

- Certainly my favourite feature is the native alpha layers that offer a wealth of creativity while maintaining maximum flexibility for projects to evolve.  One huge advantage in terms of development is the ease with which a print layout can be converted into an SWF file.

- Full support for Excel® files, a real revolution in terms of creating complex charts and tables, which makes it possible to synchronize them with native data.

- Thanks to its “no programming” interface, the launch of Quark Interactive Designer has revolutionized interactive layouts

“For example, we develop sales tools in print format while simultaneously ‘recycling’ the content using Quark Interactive Designer to make the content more accessible for seminar use.”