Viewing tag: message
Designing for a cause
July, 8th 2011 posted by Chris Nuernberger
Designers are naturally empathetic. We need to experience empathy so that we are able to connect with our audience when creating designs and brands that survive off of the emotional connections the customers/users of whatever product experience. It is very important to stay in touch with those feelings and let them guide you in your design and life. Just like musicians, a vocalist without any emotion in the words they are singing sounds very monotone and boring - so too is it with design. Practicing what you preach is the best way to really support your feelings and by extension your work. Offering pro-bono work to a charity or creating a campaign, funded out of your own pocket, to raise awareness for a struggling non-profit are just a couple ways of living empathy...... more
Designer-in-chief
February, 11th 2009 posted by ilovedesign
2008 was a victorious year for many Americans. It also proved victorious for our favorite art form—graphic design. There's no denying design had a big role in the Obama campaign, both in the primaries as well as the general election. From the logo to the posters, website, mailers, and commercials, the brand strategy and execution of the Obama campaign raises the bar for American politics.... more
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