Viewing tag: brand
Designing for a cause
July, 8th 2011 posted by Chris Nuernberger
Designers are naturally empathetic. We need to experience empathy so that we are able to connect with our audience when creating designs and brands that survive off of the emotional connections the customers/users of whatever product experience. It is very important to stay in touch with those feelings and let them guide you in your design and life. Just like musicians, a vocalist without any emotion in the words they are singing sounds very monotone and boring - so too is it with design. Practicing what you preach is the best way to really support your feelings and by extension your work. Offering pro-bono work to a charity or creating a campaign, funded out of your own pocket, to raise awareness for a struggling non-profit are just a couple ways of living empathy...... more
Daily Design Fix #9
July, 30th 2009 posted by ilovedesign
Today's Fix: In light of Coca Cola's recent and well deserved D&AD Yellow Pencil win, here's a pretty funny graphic that charts the brand evolution of the two soft-drink giants.... more
8x8 London Logo Revealed
June, 9th 2009 posted by Sarah Harwood
ilovedesign.com has announced the winner of the 8x8 logo competition. Find out more about why this logo was chosen and the inspiration behind it.... more
Graphic Decline
May, 28th 2009 posted by Marc Horne
Content is on the rise. The line between publishing and everyday communication is becoming blurred. Blogs, Twitter streams, Facebook pages and more publish billions of words and millions of images every day. And it all looks a bit boring.... more
ilovedesign.com LIVE Competition: Design an event logo
May, 11th 2009 posted by Sarah Harwood
It’s your chance to inspire us! We’ve launched a competition for ilovedesign.com users to design a logo for our LIVE 8x8 London event. Submit your entries for the chance to win free tickets to attend the event, and see your winning logo... LIVE!... more
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