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This ad needed the shoe to be as strong as the copy.
This ad needed the shoe to be as strong as the copy. This shoe's strength is that it's a tough shoe and can handle anything the Pro player can dish out. So I ingrained the words in the court and made you look at how strong we believe this shoe to be.
2pg Spread in various magazines
Senior Graphic Designer Juan R. Cervantes

Commentaires
1
bennybenn posted 28 Feb 2008
i like the little touches on this - like the way you only just clipped the text 'behind' the shoe. nice one.
I dont like the black background at the bottom tho - way too heavy. would have been better with the main greay/green photo background.