Designing for a cause

July, 8th 2011 publié par Chris Nuernberger

Designers are naturally empathetic. We need to experience empathy so that we are able to connect with our audience when creating designs and brands that survive off of the emotional connections the customers/users of whatever product experience. It is very important to stay in touch with those feelings and let them guide you in your design and life. Just like musicians, a vocalist without any emotion in the words they are singing sounds very monotone and boring - so too is it with design. Practicing what you preach is the best way to really support your feelings and by extension your work. Offering pro-bono work to a charity or creating a campaign, funded out of your own pocket, to raise awareness for a struggling non-profit are just a couple ways of living empathy...... plus...

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