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Chip Kidd is an American graphic design, author and editor, best known for his innovative book-jackets.

is book-jackets were described by Publishers Weekly as "creepy, striking, sly, smart, unpredictable covers that make readers appreciate books as objects of art as well as literature." Author James Ellroy has called him “the world’s greatest book-jacket designer.” while USA Today called him "the closest thing to a rock star" in graphic design today.

Turning out jacket designs at an incredible average of 75 a year, Chip Kidd has freelanced for HarperCollins, Penguin/Putnam, Doubleday, Farrar Straus & Giroux, Grove Press, Scribner and Columbia University Press in addition to his work for Knopf. His output includes cover concepts for books by Mark Beyer, Bret Easton Ellis, Dean Koontz, Cormac McCarthy, Frank Miller, Michael Ondaatje, Alex Ross, Charles Schulz, Osamu Tezuka, David Sedaris, Donna Tartt, John Updike and others. His design for Michael Crichton's Jurassic Park novel was carried over into marketing for the film adaptation.

In this exclusive video Chip Kidd addresses anyone thinking about going into graphic design or just starting out. He outlines what the essentials are that he would look out for in a new graphic designer as well as his preference for printed media and its future.