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David Carson needs no introduction. Described by Creative Review magazine as "the most famous graphic designer on the planet", his first book, The End of Print, is the top selling graphic design book of all time.

Although graduating with a degree in sociology and starting his career as a teacher, a design course one summer holidays encouraged him to become a graphic designer. Today, Carson and his work have been featured in over 180 magazine and newspaper articles around the world, including a feature in Newsweek magazine, and a front page article in the new York Times.

David's work continues to be subjective and largely driven by intuition. Carson remains a hands-on designer, keeping his studio small and mobile.

However, some of his working practices are quite unorthodox. For example, Carson’s just too busy designing to organise his files. And it’s your own personality showing through in your work, and the way you work, that can influence your designs, according to Carson. But technology and the new opportunities it provides the designer can also impact on design approach.

In this exclusive video, David Carson describes why QuarkXPress allows him to experiment with placement, fonts and style effects. Carson explains that he wants to focus on basic design decisions and why QuarkXPress is the easiest place that.