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Joel Gethin Lewis & Pete Hellicar
Partners, Hellicar & Lewis 

Hellicar & Lewis are a creative partnership formed in late 2008 by Joel Gethin Lewis and Pete Hellicar. The partnership was founded to blend the analogue and the digital, to make experiences and systems in the real world that create memories. Current clients include the V&A, Selfridges, B Store and Top Shop.

Previously, Joel Gethin Lewis was the Interaction Designer at United Visual Artists, working with clients such as U2, Massive Attack, Nokia and the British Council. He is one of the founders of the Interaction Design meetup, This Happened.

Pete Hellicar co-founded Unabomber Skateboards in 1997, and in 2001 became art director for Etnies worldwide, responsible for the re- branding of the entire Etnies brand. Returning to the UK in 2004, he has continued to art direct campaigns for Etnies, alongside design and consultancy work for a broad range of clients including; New Balance, Foot Patrol, 4creative and Orange.